Align
Understand the goal, audience, constraints and success criteria.
- Output
- Clear scope and project direction
Process
A clearer path from ambiguity to launch.
Strategy, design, implementation, and launch follow one clear path, with visible decisions and approvals between each stage.
Two ways in
One delivery system, adapted to the risk of the project.
Focused delivery
Clear scopedirect execution
A clearly bounded website or digital experience, where the goal, the content and the main requirements are already clear enough to scope.
- Starts with
- A short alignment step that confirms the scope before design or code starts.
- Output
- A proposal covering the complete delivery, the timeline and the investment.
Discovery-led delivery
Unknownsdefine before committing
Products, platforms, rebuilds and technically or operationally complex work that still carries meaningful unknowns.
- Starts with
- A paid definition engagement that turns the unknowns into decisions before a build is committed to.
- Output
- Clarified requirements, the critical journeys and workflows, the technical risks, the priorities, and a confirmed build scope and proposal.
The delivery system
Both paths follow the same four stages.
Prototype
Define the experience, flows and solution direction before building.
- Output
- Approved direction ready for implementation
Build
Turn the approved direction into a working digital product.
- Output
- Tested product ready for review
Launch
Deploy, validate and hand over the finished product.
- Output
- Live product and next steps
Contact
Ready to clarify the right first move?
Share the goal, the existing constraints, and the desired launch period. I’ll recommend a realistic starting scope.