Selected work.
A flagship end-to-end rebuild, the connected platform ecosystem around it, and selected product and leadership work across complex digital experiences.
The Arabic Voice
A premium Arabic voice-over house was running on a fragmented, spam-compromised WordPress estate — four sites, four codebases. Rebuilt into one secure, CMS-driven platform with a clearer book-a-voice-over flow and a launch-ready foundation.
View Case Study- 4
- sites consolidated
- 48,650
- spam URLs retired
- 263
- voice talents migrated
- 1
- platform foundation
Connected Platform Ecosystem.
The three real sibling properties moved onto the same secure foundation as the flagship — each live, each documented.
Arabic Voices
The two-sided Arabic voice-talent marketplace of the estate.
01/06
El Hakawaty
Landing and submissions for a quarterly Arabic voice-acting workshop.
02/06
Arabic IVR
An IVR-voice store with waveform players and checkout.
03/06
Selected Product & Leadership Work.
A broader view of the product, design, and transformation work behind the roles and teams I have led.
Design Leadership at webkeyz
Led UX and UI teams across product consulting, delivery quality, presales, research, and service development.
04/06
Product Design at Al Jazeera
Worked on large-scale digital media products serving complex editorial, audience, and platform needs.
05/06
- Placeholder project
Atlas Operations Platform
A sample enterprise workflow platform used to test the portfolio layout for complex operational products.
06/06
Building or rebuilding a product that needs to work?
New build or legacy transformation — one senior owner scopes it honestly and carries it from strategy to launch.